When tracking human behavior while using the new technology, we learn the most important drivers for people to engage, decide and buy a service or a product are:

  1. Seamless (and instantaneous) sharing of information
  2. Less intrusive (no physical contact)
  3. Short processing time/high reaction time
  4. Supporting their own social values of sustainability

Marketing trends and tools are obviously changing, what remains constant is the ability for all businesses to continue to learn and adapt to the changing needs and behaviors of their customers and further respond with the right message at the right time.