by Dermot Davitt
Source: ©The Moodie Davitt Report 30 June 2019
MIDDLE EAST/AFRICA. The Middle East and Africa Duty Free Association (MEADFA) hosted its annual training event from 24 to 26 June at the Roda Al Bustan Hotel in Dubai, attracting a record 38 delegates from association members.

Representatives from MEADFA members gather in Dubai for the latest training event from 24 to 26 June, with the focus on sales and marketing techniques and trends; stand-out team members (below) were rewarded by the association at the event.

It is the fourth year in which marketing and sales executives have gathered through MEADFA to share knowledge and explore trends in the travel retail business. Corporate learning consultancy Laurel & Tercel Founder and CEO Ms. Iman Ousseyran chaired the event, which aimed to explore the forces that will shape travel retail over the next decade.
The event introduced modern marketing tools to delegates, with a focus on customer relationship marketing, online marketing, social media and interactive marketing. The Sales & Marketing Forum is a new programme for MEADFA, and the latest step in its ‘Learning Together’ programme.

The association launched its first learning & development event in 2006, and since then has delivered training to 550 representatives from MEADFA members through 25 programmes.
MEADFA President Haitham Al Majali commented: “We are proud to be able to bring delegates from so many different markets together every year to such a high-level learning and development event. The sharing of experiences is invaluable. I’m sure the benefits will be immediately visible with the increased productivity of delegates.”
MEADFA said in a statement: “The continuous increase in numbers of delegates and the eagerness to continue to attend MEADFA training programmes and forums year after year prove MEADFA’s commitment to the development of people. MEADFA, by using its resources, created this platform to support its members and provide them with the latest market trends, information and skills.”

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